The director behind the new Katy Perry Video

Animated tacos, twerking ice-creams and pop-art inspired designs are the result of Joel Kefali‘s touch in Katy Perry’s new video, “This is How We Do”.

Kiwi (New Zealander) director, Joel Kefali found himself shoot for Perry’s new song from her new album Prism and it got more than 50 million views on Youtube in one month.

Joel Kefali is one half of the multi-disciplinary studio Special Problems, with Campbell Hooper. Since 2007, the duo have created music videos, fashion films, commercials, short movies, branded content and album covers in their Auckland design house.

After seeing bright, colourful and completely Pop Art inspired video of Perry, we decided to take a journey and see the works of Kefali.

The Presets – Promises

The Naked and Famous – The Sun

Flying Lotus – MmmHmm

Tame Impala – Half Full Glass of Wine

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